Hotel Collaborations · Cannes, Hamburg, Sylt, Mallorca
The house becomes the set.
The guest takes it home.
Cannes, 27 September
1 day, 4 chapters and a hotel room
on a podcast cover
27 September, Cannes. A guest of the Carlton spent one day with my team, from a convertible on the Croisette to sunset at the Pointe de l'Aiguille. One image from her room is now the cover of her podcast. This is what a stay looks like when the house becomes the set.
She came for the photographs. What she took home was the Carlton: the staircase, the lobby under the chandelier, the terrace in the afternoon light and her room in the evening. 4 chapters in one day, from the first coffee to the golden hour by the sea.
I have worked like this with the Carlton and with other houses, and I have shot campaigns for designers in hotels across Europe, among them on Mallorca. The method is always the same, and it starts long before the first frame.
Before the first frame
Every area was agreed with the Carlton
before we arrived
Before we took a single image, every location was agreed with the house in advance: which areas, at which hours, for how long. That is how a full editorial crew works inside a five-star hotel while the house runs exactly as it always does.
The crew always stays in the house. We plan around its rhythm: arrivals, breakfast, the quiet hours on the terrace. Certain areas are shared with us for the shoot, at times your team chooses, so your other guests are never disturbed.
On the day, a stylist and a content creator were with us from morning to night, with 2 complete restylings between the chapters. The guest did one thing: enjoy her stay.
The lookbook
Every collaboration starts with a lookbook
written for the house
Before we flew to the south of France, there was this lookbook: 4 chapters for 27 September. ONE the convertible, TWO the Carlton, THREE Armani, FOUR the Pointe de l'Aiguille. Each chapter with its address, its hour, its look and its mood.
Your team sees every setting before the shoot day. Nothing happens in your house that was not agreed on paper first. A few pages as an insight:
Use the arrows to turn the pages.
What stays after checkout
One room image now opens
every episode of a podcast
The image that travelled furthest was taken in her room. Today it is the cover of The Diary Podcast. Every episode carries a room of the Carlton to a new audience, long after checkout.
This is the part hotel marketing rarely reaches: the guest tells the story of the house herself, in her own channels, in her own words. Your house appears in the images she is proudest of. That is a place no campaign can buy.
Other houses
The same method works in Hamburg,
on Sylt and on Mallorca
The Fontenay · Hamburg
16 December, the middle of a Hamburg winter. Premium room, rooftop and lobby, all agreed with the house before we arrived. We lit the room to look like a summer day, so the images feel like the best version of a stay at any time of the year.
The Atlantic · Sylt
Dunes by day, the hotel by night. Plush light satin on the sofa and a flash session on the staircase, after the day guests had gone up to their rooms. The house stayed calm, the images did not.
Ganz in Weiß · Mallorca
Campaigns for designer Tatjana Schlössl of Ganz in Weiß, shot in several houses on Mallorca. [GAP: names of the houses on Mallorca]
[GAP: campaign image Ganz in Weiß]
How it works in your house
Fixed weeks a year, booked by the guests
who already love your house
1. The crew stays with you. Photographer, stylist and content creator live in the house for the shoot days. We know your rhythm before the first image.
2. Areas and hours agreed in advance. Your team decides which areas we may share and when. Your other guests see one thing: a guest having the best day of her stay.
3. Fixed windows every year. We hold set dates in your calendar, timed to the weeks when your regular guests are in the house.
4. Bookable in several versions. Guests book their stay together with the Signature Shooting Experience in the version that fits them, from an editorial session in one setting of the house to a full editorial day across several settings with a personal lookbook.
5. A gift for your regular guests. The house can give the Editorial Shooting to its most loyal guests as a thank you. A gift that ends up framed at home and shared with their followers, with your house in every frame.
Published in Vogue, Harper's Bazaar, Tatler and Vanity Fair. More than 1,500 women photographed since 2017. Coordination in English, German or Spanish.
Your house
Which week of your year belongs to your most loyal guests?
Tell me which period you have in mind. I come back with a first proposal for your house: the areas we would ask for, the hours that keep your guests undisturbed and a first lookbook draft.