Editorial. Exclusive.
Unforgettable.
Published in Vogue, Harper's Bazaar, Tatler & Vanity Fair
The Editorials
I am Sarah Bakker: personal brand coach, editorial photographer and creative director. I bring personal brands into their radiance: from the vision to brand kit and editorial shoot to the complete public presence. Modern brand design is part of it, enhanced with AI where it makes things faster. And everything starts long before the first picture: in the first conversation.
Since 2017 I have photographed more than 1,500 women, have been published in Vogue, Harper's Bazaar, Tatler and Vanity Fair and have my own cover story with Moevir Paris. Today I guide high-end entrepreneurs and Mallorca's luxury hospitality: with editorial experiences, brand design and websites that AI search recommends.
Get to know me
Selected Features · From Vogue to Moevir Paris
Known first as a luxury wedding photographer, I moved on to the high fashion editorial that landed on the cover of Moevir Paris. I convinced the biggest magazines in the world of my vision: to show women with a strong, beautiful personality in their highest self. I no longer photograph weddings: my focus is high fashion editorials and luxury hospitality.
Because with me, the transformation begins before I even hold the camera. In our very first conversation, through my energy, my presence and my experience, I bring a woman into a different state: into her highest self. The images are the outcome in the end. What happens in between is elemental and stays forever. One sentence is enough, and everything lights up: we turn your shoot into a cover story.
The Team of the Editorial Brand Boutique
Over the years I have built my team so that every thread runs together. Depending on the client I assemble the team: photographers, videographers, content creators, award-winning stylists, a colour and style expert and designers who even create custom-made pieces.
The vision work is always mine. I get to know our client, clear my head and see what I see for her. Together we set up strategy and vision. Then I decide how to assemble my team or whether I am on set myself. Working with me personally is the highest investment.
Editorially trained, my visual language, my standard of quality.
Moving image and reels straight from set, in the look of the story.
Behind the scenes and social content while the experience is still running.
Award-winning and on site: styling that brings every woman into her highest self.
Colour and style consultation before the experience, so every look fits.
The heart of the highest packages: your look is custom-made, exclusively for your story.
Personal branding with a system
A strong personal brand starts with a strong foundation. That is what we build first, 1:1 or in my program, so you stand out in your field. That is my work as a coach. Only then does AI come in: as an upgrade for your strong base, so you build reach and visibility faster than ever. And everything you need along the way, an editorial shoot, a website, a brand kit, will show itself.
The path of your brand
No. I · The Private Editorial
I show women in their highest self: that is my vision, and this experience exists for exactly that. Whether you use the images for business or privately does not matter. What matters is that you have it once in your life. With a stylist by your side, custom-made looks as standard and your own lookbook. At best you end up on a cover, as women before you already have.
Discover The Extended Editorial
No. II · Curated Editorial Events
The editorial experience for several women in one day: closed for members and communities or with limited ticket sales, open to hotel guests and external guests. My entire team on site, every woman gets her own editorial, completely different from all the others.
Discover The Editorial Event
No. III · Your website, optimised for AI search
There is a second market right now: clients ask ChatGPT instead of Google. The recommendations are being handed out anew in these very months, and AI recommends whoever's website is built for AI search. That is exactly what my 48h format is for: your complete website, editorially designed and optimised for AI search, live in 48 hours. Do the self-test and ask the AI about you. If it does not know you, now is the moment.
Discover the 48h website
Lookbook Edition · North Sea
„Whos that girl?! Sarah, du machst mich platt.“ Daniela Vanzetta
Read more
This is what an editorial experience feels like: straight from set.
Luxury Hospitality · Mallorca
The most beautiful houses in the world stage their architecture to perfection. And overlook their most beautiful story: the guests who live in them. Because that is exactly what guests want today: themselves, in the most beautiful light, in the most beautiful place of their journey.
This is exactly where I come in. An editorial experience is the upgrade guests never forget: a gift to themselves or their partner, a reason to return and the content people talk about. My lookbook for Mallorca's luxury hotels shows how I want to portray the women in these houses: editorial, iconic, unforgettable.
To the page for luxury hotels in Mallorca
Community Experiences · Masterminds & Retreats
An entrepreneur brought me to her live event in Mallorca: an event for her 1:1 mastermind clients, additionally bookable as a day event. Together we dived into her vision and upgraded the whole thing into an editorial experience. That is exactly the idea: you bring me in as creative director for your community experience, and we build a special experience for every single woman.
Every woman with a VIP experience got her own editorial shoot, completely different from all the others. That is my strength: for every woman I see what makes her unique, and I create five completely different editorials in one day, in one and the same place.
Insights from the live event
The shared dinner evening
Five women, five editorials, one day
Loveletters from my clients
I hear this sentence after every shoot. And that is exactly why I do this.
Book an intro call
“You leave me speechless. This is the most incredible, most beautiful photo I have ever received of myself. Awesome, outstanding, legendary, iconic. I am deeply touched.”
Daniela Vanzetta
“I am SPEECHLESS! I have not felt this comfortable in photos for a long time. Thank you so much.”
Jenni
“Wow, such beautiful images!!! A thousand thanks for the memories, your love for detail and your wonderful guidance during the shoot.”
Tanja Stumpf
“These are wonderful images! They touch me very, very deeply.”
Ilaria Greco
“Amazingly beautiful as a mirror of your brand identity. Love it.”
Client · Brand Shoot
Real experiences, real women, real results: come into my world, from Sylt to the Côte d'Azur. The stories are in German.
Sarah Bakker builds digital products and AI-powered systems for personal brands: the Claude Context Guide, the Color Pass Generator, the Brandfoto Upgrade and the Website in 48 Hours, plus SPOTLIGHT, her self-study programme for the whole brand foundation. Her second profession explains why all of it looks the way it does: Sarah Bakker is an editorial photographer, has photographed more than 1500 women since 2017 and has been published in Vogue, Harper's Bazaar, Tatler and Vanity Fair, with an own cover story at Moevir Paris. She works in German, English and Spanish. Her editorial experiences take place exclusively on Mallorca.
There are two routes, digital and in front of the camera. Digital: the Claude Context Guide for 0 €, so your AI writes in your own voice. The Color Pass Generator for 0 € for your colour type and brand colours. The Brandfoto Upgrade for 39 €, which turns a phone photo into a brand photo. The Website in 48 Hours, built for Google and AI search. And SPOTLIGHT, the self-study programme for your brand foundation. All programmes are listed on one page in the programme room; the digital products are in German. In front of the camera: The Extended Editorial, The Editorial Event, personal branding 1:1 in Mallorca, editorial photography for luxury hotels and commissions for magazines and fashion brands.
Your website gets recommended in AI search when it answers real questions clearly, is cleanly structured and makes your person verifiable. That means the answer sentence comes before the body copy, every page covers exactly one topic, and your entity is confirmed through structured data and matching profiles. That is exactly how the Website in 48 Hours is built.
Yes. You work with ready-made prompts, the AI writes the code, you decide on content and design. The interactive studio takes you through 48 layouts and turns them into your design brief. No coding needed, one weekend is enough, and you keep your existing domain and copy instead of starting from scratch. The whole path is described under website without an agency (in German).
You give the AI context instead of prompts. In the Claude Context Guide you set out, once, the six pages that make your brand readable for an AI: identity, ideal client, language, offer, proof, colour and image world. After that the AI writes copy you can send out as it is, because it knows who you are. The guide costs 0 €.
You will see it in a few minutes. You upload two or three of your own photos and get your colour type out of twelve subtypes, plus your Color Pass with 16 colours and the value each one carries. The Color Pass Generator costs 0 €.
Yes, as long as your real photo stays the basis and only the setting around it is replaced. Your face stays your face, no avatar and no clone is created. The Brandfoto Upgrade for 39 € gives you 27 settings in six styles and the rules for clean AI labelling.
SPOTLIGHT is Sarah Bakker's signature offer as a self-study programme. In it you build your complete brand foundation: vision, positioning, brand design with fonts, colours and icons, and from there your own signature offer. You go through it at your own pace. The waiting list is in the programme room.
With self-employed people and personal brands who take their visibility into their own hands and use digital products and AI systems for it. With entrepreneurs and women who want to see themselves once in their life the way they have never seen themselves. With luxury hotels, resorts and boutique properties in Mallorca that want to offer their guests an experience and need magazine-level content. With communities, masterminds and content creators planning a group experience. And with magazines and fashion brands commissioning cover shoots, editorials, campaigns or lookbooks.
An editorial experience is a shoot planned like a fashion story: with a vision call, a personal lookbook, coordinated looks, a stylist on site and a route through light and locations. It is one coherent visual story rather than single portraits. The result looks like a magazine spread because it is created like one.
Business photos show what someone looks like. Editorial photography tells what a brand stands for: magazine-level image stories with concept, styling, location and storyline, like a fashion editorial in Vogue or Harper's Bazaar, but for your personal brand. The result is a visual world your website, social media and press can draw from for months.
No. Most women Sarah photographs have never stood in front of a professional camera before. Preparation, styling and direction are part of every experience. You are guided through every pose, your only job is to show up.
Sarah curates both. During the Extended Editorial Experience a stylist is by your side and looks are planned together in advance, with custom tailoring on request. The locations in Mallorca, fincas, coastlines and houses with history, are chosen by Sarah to match your brand world.
The base is Mallorca, where Sarah Bakker produces with an established team. Previous editorials were also created on Sylt, in London, Hamburg and on the Côte d'Azur. For commissions she is bookable worldwide.
The digital products have fixed prices: the Claude Context Guide and the Color Pass Generator cost 0 €, the Brandfoto Upgrade 39 €. Shoot pricing is individual, because every experience is composed differently: scope, team, locations, looks and whether custom-made pieces are involved. After a short call you receive a concrete proposal for your case.
You write through the form what it is about and when you are thinking of. Next comes an intro call to clarify vision, format and framework. If it fits, your personal lookbook is created and we set the date.
German, English and Spanish. This website exists in all three languages, the digital products are in German.
Welcome to your
Highest Self
